How It Works

Simple steps to preserve your wine memories.

Transform any bottle into a keepsake of lasting memories. Pour Memory products are designed to capture not just the wine, but the stories behind it.

1

Receive a bottle or find your next favorite.

The journey begins here, whether it's a thoughtful gift, a new discovery or a special purchase.

Person holding a wine bottle, ready to start the Pour Memory process
2

Fill out your Pour Memory label.

Write the details while they're fresh. Ultra fine permanent markers and ballpoint pens work best.

*V/V/V = vineyard / varietal / vintage

Hand writing on a Pour Memory label with wine bottle details
3

Peel and stick the label onto your bottle.

Make sure you peel the bottom layer. The bottom layer of the label is made with a temporary adhesive and can be easily removed without residue. Place the label where there is an empty space that's relatively flat.

Peeling the bottom layer of the label
Applying the Pour Memory label to wine bottle
4

Drink the wine. This is the best part!

Ideally with great company. Celebrate the moments, connection and joy behind every bottle.

People enjoying wine together, creating memories
5

Peel off the top layer and place in your journal.

After enjoying the wine, carefully remove the top layer of the label and place in your Pour Memory Journal.

Peeling off the top layer of the label
Placing the label in Pour Memory Journal
6

Write about your experience.

Did you celebrate something? Was it a casual Wednesday? Were you with new friends? Savor the story. This is where we turn wine into lasting memories.

Writing in the Pour Memory Journal about the wine experience
7

Go Digital!

Use the Pour Memory App to scan your label, upload photos, and build a digital archive of wine memories. Here is where you can digitize your physical journal, keep everything in the app, or use a mix of both.

Using the Pour Memory app to digitize wine memories

Ready to Start Your Journey?

Get everything you need to begin preserving your wine memories with our comprehensive starter kit.