How-To Use Pour Memory

Step 1 — Receive a bottle

Whether it’s a gift, a cellar pick, or something new from your local shop, every bottle has a story.

Step 2 — Fill out your Pour Memory Label

Write down who it came from, why it mattered, or where you enjoyed it.

Tip: Ballpoint pens or permanent markers work best.

Step 3 — Stick the label onto your bottle

Peel off the bottom layer and place the label right on the bottle.

Step 4 — Enjoy the wine

This is the best part — ideally with great company.

Step 5 — Peel and place

Once the bottle is finished, peel off the top layer of the label and place it in The Pour Memory Wine Journal.

Step 6 — Write about your experience

Was it a birthday? A casual Wednesday? A night with friends? Capture the details in your journal.

Step 7 — Go digital

Use the Pour Memory App to scan your label, upload photos, and build a digital archive of your wine memories.